Dr. Aliaa Rohaiem – EDGE

Dr. Aliaa Rohaiem is a highly experienced marketing and retail management professional with over 20 years of expertise across consulting, corporate leadership, and academia. She has held senior marketing roles in leading regional and international organizations, including Jotun Paints, Ideal Standard, Panda Retail, Jazeera Paints, and GLC Paints.
She brings deep expertise in marketing strategy, retail management, and business development and has successfully led integrated marketing campaigns, product launches, and strategic initiatives across multiple industries. Alongside her corporate career, she is an active consultant and trainer delivering executive and academic programs in marketing, sales, customer service, and business strategy.
Dr. Aliaa is also an experienced academic, having taught at top universities including AUC, GUC, and Nile University. She holds an MBA from the American University in Cairo, an MSc from Kingston Business School in London, and a PhD in retail management.

Areas of Expertise :

(Marketing Strategy, Retail Management, Business Strategy, Trade Marketing, Consumer Behavior, Sales & Customer Service, Advertising & Brand Management, Business Development, Strategic Planning, Executive Coaching, Training & Development, Communication & Time Management)