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EDGE – Training Company
Professional Training and Coaching
Description
Edge for Training and Consultancy helps organizations achieve their strategic goals and drive sustainable success. We partner with national and multinational companies in Egypt to address business challenges through expert consultancy, professional training, and research services.
Our services include HR, sales and marketing, and retail management consultancy, as well as professional training programs and workshops focused on human and business development. We also provide research support such as market feasibility studies, consumer insights, need and gap analysis, segmentation analysis, and marketing strategy and planning.
Owner’s Brief:
Ms. Salwa Mansour holds an MBA from the American University in Cairo and two diplomas in business administration & management with high honors. She is a member of the international American Society for Training and Development (ASTD). Her training programs include globally recognized certifications in leadership, sales, HR, and retail management.
EDGE’s Premium Trainers:
Countries that you facilitate in
Egypt & GCC
Areas Of Expertise
### Top Management Leadership Programs
- Executive Leadership Insight
- Leadership For Executives
### Sales Training - Retail Industry
- New Sales Training - Retail Industry
- Effective In-Store Sales Skills
### Distributor & Customer Management Programs
- Distributor’s Management
- Key Customer Management
- Sales Crisis Management
### Employee Development & Transformation Programs
- The Development Path for High Potential Employees Program
- Sales Force Transformation Program
### HR Skills Development
- Essential Skills for HR Program (skills directly related to executing HR responsibilities)
- Employee’s Healing Sessions
- Handling Technical Compliances (per industry)
### Communication & Culture Programs
- The Art of Giving Feedback
- Adv. Communication Strategies
- Creating a Positive Workspace Culture
- Essentials for the Internal Communication & Employer Branding Team
### Customer Service & Market Approach
- Digital Customer Care
- Customer Care Call Center Agents
- Essential Skills for Handling Generation Z
- Managing Generation Z
- Go to Market - Sales & Distribution Approach
- Go to Market - Marketing & Brand Launch Approach
- Unique Selling Storytelling Approach (Speak With Confidence)
### Strategic Leadership & Inclusion
- Think Like Investors: Designing a Multi-Sector Future Program
- Developing a Good Business Case
- Strategic Partnership & Collaboration
- Empowering Inclusive Leaders to Champion Persons with Determination
Years of Experience
Over 15 years
Facilitation languages
Arabic - English - French
Number of Clients/Organizations Trained
More than 50 organizations, as follows:
(Ministry of Defense (Egypt), International Company for Agrochemicals, National Bank of Egypt, Nestlé, Nature's Pearl, PepsiCo, Pirelli, QNB (Qatar National Bank), Sanofi Aventis, The Savola Group, Kraft Foods, La Poire, Lesaffre, Mahgoub, Mansour, Emarat Milk, Social Fund for Development (SFD), Somabay, Life Shop, IMG Holding, Arab Investment Bank, L'Oréal, Cairo Three A, Care Services, Unilever, Gas Serve, Gourmet Food Stores, Juhayna, Morano,
Froneri, Gemma, JTI, KPMG, Elaraby, USSEC (U.S. Soybean Export Council), Wadi Group, The World Bank, CHI, Spinneys, Easy, MEG, OPM, Pharco Pharmaceuticals, Logistics Company (Arabic), Hama Holding, B-Tech, Sun Pharma, AIChE (American Institute of Chemical Engineers), ThyssenKrupp, (Arabic company), Qalaa Holdings, TREDCO EL SAYAD, Palm Hills Development)
Willingness to travel :
Yes
Maps
Photos
Ramy Aziz
EDGE Egypt delivered outstanding soft and business-skills training — highly practical, engaging trainers, and clear, measurable outcomes. Strongly recommended for organizations seeking tailored HR, sales, retail, or leadership programs.